Why Viral Video Marketing Can Move Your Site Into A New Order by Michael Silverton

Did you know the human mind thinks in pictures? Try it for yourself, think of the phrase right now for example targeted web traffic, what do you think of?

Maybe a picture of the last site you visited with a video on attracting web visitors, or perhaps you see a picture of your empty paypal account that you know can only get filled up once you get a heap of visitors.

The point I am making is you do not think of a word or phrase as a word/phrase but actually you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a dvd player than can play movies on demand.

Doesn't it then make sense to create content that will press your visitors buttons? Pictures and better still videos do just that.

A picture, or a video is often the 1st thing a human eye will look at when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a page on the internet containing text and a picture or a video and "watch" where you look yourself.

Entire sites have been created,many hundreds of them in fact that are dedicated to sharing images and videos and they are some of the most web traffic of any websites on the internet. Why? People really love watching videos and looking at pictures.

Isn't it time you started making a major focus on video for your websites?

Now any video you create should offer very relevant and practical any useful information to the viewer, and should be targeted to their interests and needs. If you just "self promote", then you are likely to be disappointed with the outcome. Remember people love watching Channel WIIFM (What's In It For Me) !

A video can be an incredibly powerful word of mouth "vote" because it can give the visitor the "proof" that your product or service works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertisements if you are ever stuck for ideas on video concepts. With the high cost of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to "convert" as many of their watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1. Identify the problem in the viewers mind.

2. "Offer" a solution to their problem.

3. Introduce some other people who "love" the product (testimonials).

4. Introduce discounted price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce some bonus items (2 for the price of 1, order in next 30 minutes to get this great bonus, etc).

It is no surprise looking at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.

I would recommend that if you are trying to "sell" in your video that you cover a similar theme using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the first part of the video should resonate with your prospect just by seeing it, so a grabby headline or something to get to the problem immediately is a great start.

Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are sorted out, it's time to get them to want your offerings.. Badly! This is Desire, Make the offer irresistible. Perhaps some extra bonuses, you really want to make it a "no brainer" for them to get. An iron clad guarantee is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to increase until you get them to click the purchase button.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you do not leave this step out.

Be sure that your youtube marketing efforts targets the benefits your prospect will get. Just create the video from a prospects point of view and target the problems, interests, desires, and of course the solution and you will be very likely receive a fantastic response from your video.

Anthony Buchalka bring you a heap of information about Video Marketing Concepts. Why not drop by today.

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